During my time off recently from my blog, I spent time trying to define what my 'blog voice' is. I read back through my blog, many other blogs and looked at what I really stand for, where I am different and what I am actually trying to do and say. I put a lot of time and effort into my blog mainly because I love to write but also because I believe I have something worthwhile to say and share. I wanted to think about my blog voice to make sure I was saying and sharing what was important to me and to make sure my blog was in line with my values in life. It is very easy to get distracted!
I pondered all the reasons why I need to have a blog voice and how much my blog is an extension of me and how much it is not. I tried to define why people want to visit my space, why they keep coming back and also what turns them away. I looked at my blog with fresh eyes and tried to imagine how people feel when they visit my site.
Do they feel uplifted? Do they feel annoyed? Do they feel they can relate to what I share?
Do they feel I am coming across as a perfect parent? Do they feel I am too raw and real?
I looked at previous blog posts I had written and the type of emotions I often share here on my site. I looked at my most popular blog posts and read the comments to see if what I thought I was saying was actually coming across to my readers the way I hoped it would. I looked at the blog posts that were not as popular and analysed why they might not have touched people in the way I hoped. In a way, I did a study of my own blog. I found it very beneficial and could see how much I had changed in my focus, my writing style and my confidence with discovering a blog voice I felt was a good fit for myself and for my readers.
As I studied my blog I came to see what my blog voice represents:
I believe in family
I believe being a parent is a great work
I believe being a parent is hard work
I believe large families are awesome
I believe in finding your own happiness
I believe in keeping it real
I believe you can overcome hard trials
I believe in God
I believe happiness is possible
I believe in following your dreams
I believe in never giving up
I believe in living an inspiring life
I believe with hard work you can create the life you want
Although it is tempting to try to change myself to keep other people happy or to gain more readers, this list is what you will find on my blog in 2013. The same thing you have found all the other years I have been writing, with maybe a sharper focus on parenting and a little more craziness and fun added in for good measure :)
For people to love your blog and your website they want to see a consistent voice. A voice they can rely on, a voice they can relate to and a voice they can get to know. It is always a personal choice how much you decide to share on your blog and what you want to write about but it is worth considering how you come across to your readers.
I have also struggled with the idea of writing for yourself versus writing for your readers. I believe I have now found a happy balance where I now write for me but also take time to write blog posts to help those who read my blog. After all, I want Seven Cherubs to be a place to inspire me and also a place to inspire you.
There are now millions of blogs available to read and it is worth considering why you are different to everyone else. Normally, it is simply because you are YOU! Being true to yourself is key in finding your blog voice. If you want to maintain a regular blog, it is vital that you continue to share what you and your blog stand for. In that way you become almost like a trusted brand with loyal followers, but that is a blog post for another day :)
You might also like:
Unwritten blog etiquette
What makes a good blog and blogger
5 tips to avoid social media depression
Understanding PR emails
5 ways to be a brave blogger
How I find time to blog
Blog lessons learned
Some other links about finding a blog voice:
Finding your blogs unique voice
Finding your blogging voice
My Guide to finding your blog voice
Have you found your blog voice? How would you describe your blog voice?